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OG01 → Enterprise → Hotels & Hospitality
Hotels & Hospitality

When a traveller hasn't chosen a hotel yet, are you one of the names that comes back?

Your brand is already found by people who know it. The unanswered question is whether your properties are selected when travellers search for what they want rather than for your name.

OG01 measures whether you're being selected, shows you what's preventing selection, prioritises what to fix, and rescores to prove whether it moved.

Request a property assessment→ Discuss your portfolio →
Brand search
Someone searches: "your hotel name" The brand has already been chosen.
vs
Intent search
Someone searches: "best luxury hotel near your location" The consideration set is being decided.
OG01 measures whether your property makes that consideration set and which competitors are selected instead.
Examples of what travellers ask
best luxury hotel Miami design hotel London beachfront hotel near Sydney luxury hotel with spa Singapore where to stay Los Angeles boutique hotel for couples Tokyo
What we measure

The four questions
OG01 measures today.

Brand Intelligence
Do AI and search systems understand who you are?
We assess how your brand, properties and services are represented across the knowledge landscape.
Search Intelligence
Are you visible when travellers search by intent?
We measure your selection visibility and how consistently you appear compared with competitors.
AI Readiness
Can systems reliably retrieve and use your information?
We evaluate your content, structure and technical signals for AI and search retrieval.
AI Risk & Exposure
What is actively working against you?
We evaluate conflicts, inconsistencies and missing signals that reduce trust and selection.
Coming to portfolio reporting
Local Intelligence
For multi-location groups, OG01 is extending the framework to measure whether property locations, amenities, reviews and other local signals are represented consistently across the portfolio. Local Intelligence is coming to portfolio reporting.
The engagement

How OG01 works
for hotel groups.

1
Assess
We score your visibility and selection performance across high-intent searches and the AI systems that influence decisions.
2
Findings
Clear findings on selection visibility, competitor positioning and the highest-impact barriers.
3
Remediate
We prioritise the fixes that will move selection visibility and support your teams to implement.
4
Rescore
We rescore to measure the change and identify what to do next.
5
Roll out across the portfolio
We operationalise the improvements across your portfolio with governance and scale.
Prioritisation

What gets fixed
first matters.

Hotel groups do not need another dashboard that hands their marketing team 47 problems. They need to know what matters, what gets fixed first, and whether it worked.

Bucket 1
Property and entity clarity
Make sure every property is unambiguous, consistently represented, and easy for systems to connect.
Bucket 2
Retrieval and technical accessibility
Remove the technical barriers that stop content and data from being found and used.
Bucket 3
Content and evidence for high-intent searches
Create and structure content that answers intent, builds preference, and converts consideration into selection.
Bucket 4
Direct-booking path
Connect each AI recommendation to your official property page rather than an OTA. Winning the recommendation is worth most when the booking lands on your site. Every booking routed direct instead of through an OTA keeps the 15 to 20 percent an OTA would take.
Example

One property answers the question.
A portfolio turns the answer into a programme.

Property Selection visibility (Illustrative) Status
Coastal PropertyHighNeeds attention
City PropertyModerateReview
Resort PropertyMonitorMonitoring
International PropertyModerateIn progress
Additional PropertyMonitorMonitoring
Illustrative data for demonstration only. Not a real measurement of any hotel group.
Pilot guardrail
External, read-only assessment.

No access to your hotel network, PMS, CRS, guest, payment or loyalty data. The pilot measures visibility and remediation. It does not touch your booking or security systems.

Start with one property.
See whether there's a portfolio opportunity.

Tell us which property or hotel group you want assessed. We'll discuss the market, the properties that matter and the questions you want answered, then recommend the right starting scope.

We'll contact you to arrange a confidential discussion.
Thank you.
We've received your details and will contact you to arrange a confidential discussion.
The engagement, end to end
Assess → Findings → Remediate → Rescore → Roll out across the portfolio

Find out whether your properties are being chosen before the traveller chooses a brand.

Contact us to proceed→ View enterprise approach →